Home arrow Latest news arrow Orange France Pre-Launches Streaming Radio Service Based on Musiwave's Smart Radio Technology Monday, 08 September 2008
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Orange France Pre-Launches Streaming Radio Service Based on Musiwave's Smart Radio Technology

February 13th, 2006 -- Musiwave, an Openwave company and a provider of mobile music entertainment services to operators and media companies worldwide, today announced the pre-launch of Orange Music Cast by leading French operator Orange based on its SMART RADIO technology.

The pre-launch will include a trial of the service with select Orange subscribers. Orange's new service, Music Cast, is an interactive, streaming radio service available on both the mobile and PC.

The new Music Cast service allows mobile consumers to access streaming music programming, customized based on each user's personal tastes. Music from a variety of genres is available, including urban, pop rock, Latin, jazz and hard-rock, among others.

Overall, the user experience is designed with simplicity and interactivity in mind, allowing users to skip from one song to another, bookmark favourite songs and directly access specific, themed channels. Another key benefit is that the service can progressively build a customized stream based on the previous songs that have been played. The Music Cast service will initially be available on Nokia 6630, 6680 and N70 handsets.

In addition, a web interface will allow users to browse and stream music, and also create personal radio channels that are available on both the PC and mobile handset.

According to Nicolas Pelletier, Vice President, Musiwave, "Smart Radio is an ideal complement to current music offerings, appealing to users who desire simplicity and quick access to mobile music services and also to those who want to create their own music channels. Our Smart Radio technology delivers an easy-to-use, authentic music discovery experience for users, which is an imperative for operators to attract and retain listeners."

Musiwave's industry-leading mobile music platform powers more than 20 live full track music mobile services globally, and has recently been nominated for a 2006 GSM Association Award in the "Best Made for Mobile Music Service" category for its MODS(TM) (Music on Demand Service) music streaming and download platform.

For more information about Musiwave please visit http://www.musiwave.net

For more information about Orange please vsit http://www.orange.com

 
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