Pure Digital Launches POCKETDAB® 1500

June, 2006 - PURE Digital – a division of Imagination Technologies (LSE:IMG) – presents the new PURE PocketDAB™ 1500, a stylish handheld portable DAB and FM digital radio.

The PocketDAB 1500 builds on the success of PURE’s best selling1 PocketDAB 1000 radio by adding FM with RDS, textSCAN™, a new colour scheme and a ChargePAK™ rechargeable battery pack. And at just 123g PocketDAB 1500 is PURE’s lightest portable to date. To ensure listeners get the very best sound out of their radio PocketDAB 1500 comes with Sennheiser MX300 in-ear headphones as standard.

PocketDAB 1500’s portability is enhanced both by the unit’s light-weight design and the absence of a cumbersome telescopic aerial – in fact the PocketDAB 1500 uses its Sennheiser headphones as an aerial for maximum usability and performance.

Colin Crawford, director of product marketing, PURE Digital, says: “With headphones from Sennheiser, one of the world’s most respected headphone brands alongside new PURE innovations such as textSCAN and ChargePAK, PocketDAB 1500 takes handheld radio listening to the next level. Our engineers have pulled out all the stops on this radio, adding FM with RDS in case users want to travel outside of the DAB broadcasting countries, and still managing to create a product that’s significantly cheaper than its predecessor.