PURE Digital Reaches 1 Million Digital Radio Landmark

December, 2006 - PURE Digital, the DAB digital radio provider, announces that it has reached the million unit milestone in its sales of digital radios.

According to PURE Digital, over a million of its DAB radios had been shipped worldwide earlier this year while the millionth shipment into the UK was achieved in October.

Paul Smith, general manager, PURE Digital states: “PURE has consistently delivered firsts in the DAB market. We were the first to offer consumers affordable DAB radios, the first to enable pause, rewind and record of live DAB radio and the first to provide Electronic Programme Guide functionality to our users. We were the first manufacturer to sell half a million DAB digital radios, and now we’re the first to sell over a million. We’d like to take this opportunity to thank the thousands of retail stores that stock PURE radios and, of course, the million PURE radio owners.”

Quentin Howard, president, WorldDMB and CEO of Digital One says: “DAB digital radio has established itself as a considerable consumer electronics market segment and in the UK DAB digital radio is already the next most popular radio platform after analogue**. PURE has played a pivotal role in the technology’s success with a series of innovative products which are all powered by successful British DAB chip technology."

Ian Dickens, chief executive, DRDB (Digital Radio Development Bureau) says: “This is a milestone for DAB digital radio and we congratulate PURE Digital and its parent company, Imagination Technologies. They have pioneered DAB in the UK and have consistently produced innovative, high quality products creating a new and trusted consumer electronics brand in a short period.”